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RESEARCH

Socialite Isabel Preysler Turns 75 with Deficit and Advertising Decline

According to Elcierredigital, 'her son Enrique would be helping the socialite keep her lifestyle.'

The socialite Isabel Preysler has returned to the spotlight amid a possible "advertising decline". This Tuesday, Isabel Preysler turned 75 years old. A figure that is still being denied in the media. The socialite was born on February 18, 1950. Not in 1951, as she herself keeps claiming.

A screenshot of a document showing a list of first names, last names, and birth dates, with a
The True Age of Isabel Preysler. | El Cierre Digital

In 2022, Elcierredigital.com already published, exclusively, the document that reveals the true year of Isabel Preysler's birth. But why does the mystery around the true age of the queen of hearts continue?

The True Age of Isabel Preysler

Since Isabel Preysler arrived in Spain and married the singer Julio Iglesias in January 1971, she has celebrated her birthday in the company of her partners. From the singer to Carlos Falcó and Miguel Boyer or her latest romance, the writer Mario Vargas Llosa.

After ending her story with Vargas Llosa, Isabel Preysler would not have had her heart occupied again. Although, as has emerged, the 'queen of hearts' could spend her birthday in the company of her daughter Tamara Falcó, her son-in-law Iñigo Onieva, or some of her closest friends.

A person with brown hair and long earrings posing at an event with a background that has logos and text.
Isabel Preysler | EP

The socialite's birthday has always been a subject of mystery. Just like her true age. Last year 2022, Elcierredigital.compublished exclusively the document that confirmed the true age of the socialite. Something that still arouses some mystery every time February 18 arrives.

For months, the appearances of the 'queen of hearts' have been few. Among the latest is her attendance at a fashion show and the 50th anniversary of Pedro del Hierro, a brand with which her daughter Tamara works today.

This 'media disappearance' could be due, as we reported in Elcierredigital.com, to her image having lost value in the advertising sector.

The Advertising Decline of Isabel Preysler

Since arriving in Spain, the socialite Isabel Preysler began to forge a personal brand. Also multimillionaire thanks to collaborations with prestigious brands like Porcelanosa. But what decades ago was a prestigious and very attractive image for exclusive brands, today would not have the same value.

According to sources consulted by Elcierredigital.com, "currently it is unknown where the socialite's income comes from". It should be remembered that Isabel Preysler is one of the most influential figures in the national jet set.

That's why, as Elcierredigital.com has learned, "her son Enrique Iglesias would be helping his mother keep her lifestyle". But what is behind the advertising decline of Isabel Preysler?

A person in a black suit and light blouse poses in front of a background with large red letters.
Isabel Preysler | EP

Last April, the national press echoed that the socialite and her daughter Ana Boyer were leaving the management of the company 'My Cream'. A brand that consisted of a day cream, a serum, and an eye contour. And whose launch revolutionized the cosmetics market.

As has emerged, a company originating from Catalayud (Murcia) would have taken over the management of the brand created by the socialite. A brand with which Isabel Preysler ventured into the cosmetics sector.

According to Elcierredigital.com, "it no longer enjoyed the same success with which it started at the time of its launch". These same sources confirm that "the brand no longer arouses the same interest and has become a failure".

Two women pose together at a Vargas Llosa Chair event, with logos of the International Foundation for Freedom and KIA in the background.
Isabel Preysler and Ana Boyer | EP

But this has not been the last business setback the socialite has suffered. The premiere of the documentary 'Isabel Preysler: My Christmas' did not have the desired success.

This television 'flop' was reminiscent of the one Isabel Preysler already suffered in the 2000s when she premiered the program 'Hoy en Casa'. Both programs were recorded in the well-known 'Villa Meona', the iconic Madrid mansion where the socialite spent her golden years with the former Minister of Economy Miguel Boyer.

In this residence is where Isabel Preysler takes refuge today, and where the presence of the brand Porcelanosa is not lacking. One of the most historic in the socialite's business career, with which she began working in the mid-eighties. And in which her daughter Tamara has taken over from her mother. Just like her daughter Ana, who has also taken up her mother's legacy in brands like Rabat or Ferrero Rocher.

Two women pose smiling in front of a red background at an event.
Isabel Preysler and Tamara Falcó | EP

Historic brands in the socialite's business journey, who today turns 75 years old and whose image would have lost value in the advertising sector.

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