Burger King and KFC see their major rival announce a massive restaurant closure

The fast food market in the United States is one of the most competitive and dynamic in the world. Major chains like Domino's Pizza, Pizza Hut, and Telepizza constantly fight to capture consumers' attention and loyalty. Innovation, operational efficiency, and adaptation to new consumption trends are key to keeping relevant in a constantly evolving sector.

Domino's Pizza has recently announced a plan to close 200 stores distributed across several countries, including the United States, with the intention of optimizing its operation and reducing costs. Although the measure may seem like a sign of weakness, the company insists that it is a strategy to strengthen its position in the fast food market. The goal is to save around $14.9 million (almost 13.25 million euros) over the next two years through this restructuring.

Japan, the most affected country

The greatest impact will fall on Japan, where 172 locations will be closed. Of those stores, 114 are directly owned by Domino's, while 58 are franchises. Although there will also be closures in other countries, the exact locations have not yet been revealed.

The new CEO, Mark van Dyck, took office just three months ago and is in charge of leading this transformation. "The times demand adaptation and determination, we can't stand still when the market is changing radically," Van Dyck stated. His strategy is to focus on the most profitable stores and close those that are not sustainable.

Financial expectations and growth

For the second half of 2025, Domino's projects net income before taxes of $84 million. The company believes that this new approach will allow them to create a solid foundation and keep competitiveness in the fast food sector. The message they want to convey is clear: they are restarting their business to make it more flexible and healthy in the long term.

The store closures are part of the response to changes in consumption, where digital commerce is rapidly growing. Domino's seeks to improve its sustainability and reduce costs related to rents, salaries, and logistics. This will allow them to keep a more efficient structure prepared for the future.

Competition and technological adaptation

In an increasingly competitive market, the ability to adapt will be key to the survival of fast food chains. Domino's decision reflects the effort to innovate and differentiate itself from rivals like Telepizza and Pizza Hut. With these actions, the company tries to keep relevant and meet the changing demands of consumers.