Mary of Denmark already knows Frederik's latest: there's an official message

The relationship between the Danish Royal House and the media is going through a complicated moment. Something has changed in the way Frederik and Mary of Denmark handle public information. This transformation hasn't gone unnoticed and has caused a strong debate in the country.

New times, new rules

For the first time, the head of communications for the Royal House, Nina Munch-Perrin, has spoken openly about this controversy surrounding the royal couple. On TV2's "Presselogen" program, Nina Munch-Perrin explained that citizens and the media must adapt to the "new reality" that Frederik and Mary bring to the throne.

This announcement came after the Royal House published official photos and videos of Prince Christian announcing his continuation in the Armed Forces. The release of this material provoked criticism from experts and journalists, who reproached that the media aren't allowed "to give opinions or participate in a public conversation" about the official content.

Tension between the Royal House and the press

This isn't the first time Frederik and Mary of Denmark have faced questions about their way of communicating. Recently, the press questioned the celebration of Princess Isabella's birthday, accusing the Royal House of using it for self-promotion while limiting access to official information.

Royal expert Kim Bach was very direct about it: "You can't ask for privacy for the young generation and at the same time hold a big event with invited press." "It's pure hypocrisy, like throwing a piece of bloody meat into the sea; but then the sharks come."

A different strategy that generates rejection

In response to these criticisms, Nina Munch-Perrin made it clear that Frederik and Mary of Denmark's way of communicating is different from that of their predecessor, Margrethe II. "New kings, new times, new media realities, it will be done differently. It may be hard to digest for some traditional media," she admitted.

The communications officer assured that this change doesn't seek to exclude anyone, but rather implies a balance. "It's a matter of both things, not one or the other," she stated. She also defended that the royal couple want "to communicate differently than before," referring to the criticism for limiting their public appearances and opting for social media.

The Royal House bets on its own path

The shift in Frederik and Mary's communications strategy seems to mark a new direction for the institution. The Royal House seems determined to control their messages more, even if that means straining their relationship with journalists and experts. The debate remains open and public opinion is alert to every move of the royal couple.