Walmart sends an urgent statement to all its members: Starting today

In the competitive world of retail, strategic decisions directly benefit consumers when they need it most. Major chains, such as Walmart and Amazon, pay close attention to shopping habits and, even more so, to seasonal changes. Every action taken by these large stores can make a difference in how to access better prices.

With more options available, shoppers value flexibility, savings, and speed. In that context, consumer giants are preparing their next moves. Amazon and Walmart are starting to compete to attract a greater number of shoppers to their deals.

Exclusive Benefits and Early Access for Members

Walmart announced that their members will have exclusive early access to their special deals event starting today, July 7. The promotion will be available online and in their 4,600 physical stores (4,600). This measure marks progress in their effort to keep their customers loyal.

The campaign, called "Walmart Deals," will last for six days, two more than Amazon's Prime Day. It's the first time the digital experience is combined with in-store presence at this level. The initiative aims to address a clear consumer need: real savings and immediate access.

"The event was designed for when customers will be shopping and looking for savings opportunities," explained a Walmart spokesperson. In addition, those who have a Walmart+ membership will be able to take advantage of additional discounts. There are also special offers on active subscriptions.

Walmart Responds Strongly to Amazon's Move 

Amazon moved their Prime Day up to July 8 and extended it to three days, marking the start of the discount season. Walmart didn't fall behind and adjusted their strategy. Expanding their event and offering it in physical stores strengthens their position against ecommerce.

According to Sky Canaves, Emarketer analyst, "the two retail giants are in an intense competition for the loyalty of the American consumer." Walmart is emerging as a solid alternative. The company has invested in digital infrastructure and logistics to keep their growth.

Jared Mason, from Pattern, stated that "we're putting more emphasis and focus on Walmart's platform." With online sales growing more than 20% annually, their progress is steady. Walmart+ is thus becoming an increasingly attractive option for frequent shoppers.

With this decision, Walmart marks a turning point in the peak consumption season. The proposal directly benefits millions of families in the U.S. The best part is that it's already underway.