Dollar Tree's biggest rival in the United States launches historic discounts

For years, consumers have trusted Dollar Tree as the fixed-price store. However, its eternal rival, Dollar General, has just delivered a major blow in the battle for shoppers looking to save. The chain announced a discount campaign that's making waves across the United States.

From July 6 to July 12, Dollar General is holding its "7 Days of Savings" event. These are seven days packed with deals that, according to the company, cover more than one thousand products. What's striking isn't just the quantity, but the type of discounts: up to 50% off on selected items, something that's rarely seen in stores of this kind.

More Than Coupons: Truly Low Prices

This time, Dollar General didn't limit itself to its usual promotions. In addition to discounts on cleaning products, snacks, and seasonal items, it has also launched digital coupons and exclusive discounts for teachers. Yes, educators will be able to take advantage of deals on school supplies ahead of the back-to-school season, which has been very well received by families looking to stretch every dollar.

Frequent customers can also use the store's app to access special discounts and accumulate points. The digital strategy seems to be working: social media filled with posts from users showing their "master purchases" spending less than $20.

Dollar Tree? Changes Without Much Joy

Meanwhile, Dollar Tree, known for its promise of fixed prices at $1.25, is facing a complicated moment. For months, there has been talk about price increases on many products, which can now cost up to $1.50 or even $1.75. For many, this has broken trust in a store that for years promoted itself as the cheapest option in the country.

Additionally, some users have noticed red tags on shelves marking products with new prices, something that has caused confusion and annoyance. Although Dollar Tree has tried to justify these changes as part of a "new multiple pricing strategy," the truth is that its image as an ultra-economical store is wavering.

Two Styles, One Goal

Both chains compete for the same audience: people looking to save without sacrificing the essentials. But their styles are different. Dollar Tree bets on keeping a base price and expanding its assortment in larger stores. Dollar General, on the other hand, uses price flexibility to launch aggressive campaigns like this week of discounts.

It's succeeding. So far in July, Dollar General has captured the attention not only of shoppers but also of the stock market, although its shares dropped slightly on July 3. Analysts believe this promotion could boost its sales in rural and suburban areas, where the brand is especially strong.

A Battle That Continues

This summer is making it clear that the low-price war isn't over. With events like "7 Days of Savings," Dollar General is positioning itself as Dollar Tree's strongest competitor. While one raises its prices, the other launches historic deals.

For consumers, this could be good news. Because when two giants compete to be the cheapest option, the real winner is the one who fills the cart for less.