Costco, en.elcierredigital.com, Khosro Walmart rubs its hands: the United States gets angry with Costco over this
Huge stir caused by an unannounced change at Costco that customers have noticed and that has infuriated them
In a market as competitive as the supermarket industry in the United States, paying attention to the consumer is essential to survive and thrive. Retail chains face fierce competition, where a single mistake can mean the loss of customers and a significant drop in sales. That's why offering consistently high-quality products and listening to consumers' demands has become a strategic priority to keep the public's trust and loyalty.
Costco is in the eye of the storm after making an unexpected change to one of its best-selling products: Kirkland Signature brand toilet paper. For years, this item has been recognized for its balance between quality and price, but lately consumers have noticed a decline in its quality. This situation has triggered a wave of criticism on social media and forums like Reddit, where users express their dissatisfaction.
Consumers' reaction
Although Costco enjoys great prestige among its members, the change in the quality of Kirkland toilet paper did not go unnoticed. On Reddit, several customers reported that the product has lost quality: "The toilet paper is a disaster now, I'm about to throw away what's left of the package."
Problems detected and doubts about the notice
Some customers also complained about the excess residue after use, stating: "I feel like I'm sitting on a snowball." This 36-roll package is sold online for $24.99, a price that now seems hardly justified for many users. Costco keeps a generous return policy, but they did not inform about this change in the product, which has increased frustration.
Costco memberships and benefits in 2025
For those considering joining Costco, the chain offers two membership levels this year. Gold Star costs $65 per year and gives access to all stores and basic services. Executive is priced at $130 per year, includes the benefits of Gold Star, a 2% annual rebate (up to $1,000), and exclusive promotions.
Why the membership is worth it
Although some see the initial cost as an expense, most members value the savings on products, gas, optical, and other services. Costco remains one of the most beloved wholesale options with a loyal base in the United States. Despite the recent controversy, their popularity remains intact.
The most iconic branches
Among the most visited stores, the headquarters in Issaquah, Washington stands out. Other busy branches are in Salt Lake City, Utah; Los Angeles, California; Houston, Texas; Chicago, Illinois; Atlanta, Georgia; and Phoenix, Arizona. These locations are known for their large size, variety, and sales volume.
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