Grok, Vkstudio, en.elcierredigital.com Urgent statement from Sam's Club to all its members in the United States
Customers of the American retail giant were surprised after the rumors were confirmed
Sam's Club is ready to take a bold step into the future. Walmart's wholesale warehouse chain has revealed its plans to double its membership numbers in the next 8 to 10 years. With a strategy focused on digitalization and aggressive expansion, Sam's Club aims to position itself as a definitive leader in the United States market.
A renewed focus: growth through technology
Sam's Club CEO, Chris Nicholas, recently highlighted that the future of the American warehouse chain is based on expanding its membership base. "We want to redefine the future of wholesale clubs, and that future will be omnichannel. We will measure success by the number of members we acquire and how loyal they are," Nicholas explained.
The key to this growth, according to Sam's Club's strategy, lies in a combination of innovative technologies and a more personalized shopping experience. Nicholas assured that the company has been learning from its customers and adjusting its value proposition to meet their expectations more effectively. Digitalization, both in stores and online, will be a central pillar in this process.
Expansion and adaptation to new trends
Sam's Club is clear that growth not only depends on opening new stores but also on improving the online experience. According to Nicholas, digital sales will be essential on the path to success: "We are growing through digital commerce. Our online value proposition, which includes free shipping for Plus members and free in-store pickup for all members, has been very well received," he commented.
This commitment to digital is also reflected in the use of artificial intelligence to personalize the shopping experience. With the use of personalized connected ads, Sam's Club is introducing new technological tools that will make shopping easier for its members. The company expects these types of innovations to accelerate growth and help strengthen customer loyalty.
Private label and omnichannel focus
In addition to digitalization, Sam's Club continues to rely on its private label, Member's Mark, to drive sales growth. The brand has been essential to the company's expansion, representing nearly half of the sales growth in the last two years. "Member's Mark has been key to our success, and it will continue to be an essential part of our growth strategy," Nicholas explained.
As Sam's Club ventures into a more digital future, the company is also investing in a smoother shopping experience for all users. From improving self-service systems to expanding its online platform, Sam's Club is working to efficiently integrate all its sales channels. With a goal of making e-commerce represent 40% of its sales in the near future, the company plans to use express delivery as its spearhead.
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