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A surprised man points toward the Target and Walmart logos.
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Target makes an unexpected decision in the United States: Walmart already did it

The American giant makes a decision that baffles its customers

In recent years, self-checkout has become a popular option in many stores due to its speed and convenience, although not all chains are satisfied with this system. Some are reevaluating its use due to various problems that have arisen. This has led to significant changes in the way customers make their purchases.

In a move that surprised many, Target decided to remove self-checkout kiosks in its more than 2,000 stores in the United States. Although it had recently committed to installing these quick checkouts in all its branches, the company reversed course without prior notice.

Storefront with a large red and white sign at the entrance and a parking lot in front.
Target eliminates the self-checkout system from its stores | Target

An unexpected change that upset customers

Users expressed their bewilderment and annoyance on social media upon seeing this option suddenly disappear. Many claimed to enjoy the convenience that self-checkout offers to speed up their shopping, but the company chose to remove it quietly.

The main reason behind this decision has to do with security: Target employees alerted about the increase in thefts specifically linked to the quick checkouts. Once the machines disappeared, the amount of stolen merchandise decreased significantly.

Insufficient measures to prevent thefts

Before opting for the total elimination of self-checkout, Target implemented actions to reduce the problem: it limited purchases to ten items per transaction and placed cameras to monitor the checkouts. Despite these efforts, the measures failed to control the problem, the vulnerability of the quick checkouts remained a focal point of losses. Therefore, the company decided to go for their elimination in all its stores in the United States.

Target's Storefront with a large circular red and white logo on the exterior wall.
Establishment of the chain in the USA | en.elcierredigital.com

A Target spokesperson clarified that they do not intend to eliminate self-checkout completely. According to the spokesperson, they will continue to offer this option in most of their branches, although with a more controlled and selective approach.

Innovative alternatives in the retail sector

While Target and Walmart are withdrawing traditional self-checkout, other chains are seeking new solutions. Sam's Club, owned by Walmart, also decided to eliminate this option but implemented a system called Scan & Go. This method allows customers to scan products while they walk through the store and place them in the cart.

When they finish their shopping, they can pay from an app on their phone. After payment, shoppers only need to pass through a scanner equipped with artificial intelligence that verifies all items were paid for. This system aims to prevent losses and speed up the exit without the need for traditional checkouts.

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