Grok, Getty Images de fotograv, en.elcierredigital.com Target follows in the footsteps of Costco and Aldi, and it won't be well-received in the United States.
The American giant confirms news that won't make its customers happy
This year, Target will make a decision that will affect its millions of customers in the United States: it will close all its stores for 24 hours on Easter Day. Meanwhile, Walmart, its main competitor, will remain open, offering an option for those who need to make last-minute purchases.
Target closes on Easter
Target's measure, which will take place on April 20, aligns with the temporary closure of other major chains like Aldi and Costco. This "blackout" of Easter shopping affects all the chain's stores in the country, leaving many of its customers looking for alternatives. Although some have complained, Target defends its decision by saying that this gives its employees time to rest.
However, the chain has assured that although its physical stores will be closed, shoppers will be able to make purchases online. This change has been implemented to ensure that customers can still get what they need in time.
Walmart keeps its doors open
In contrast, Walmart will remain open during Easter, giving it an advantage over other chains that decide to close. The decision to keep the doors open could attract those who leave shopping for the last minute. Walmart becomes an attractive option for many consumers during this holiday.
In addition to Walmart, other retailers like CVS, Walgreens, and Kroger will also continue operating on Easter Day. This creates a clear distinction between the chains that close and those that prefer to keep their operations running.
What does it mean for Target customers?
Although Target argues that the closure is about the well-being of its staff, the measure has caused criticism. Consumers, accustomed to having access to stores on holidays, have expressed their annoyance at not being able to make last-minute purchases. However, the chain has assured that shoppers can plan ahead and make their purchases online before the closure.
Target's policy reflects a growing trend in U.S. commerce, where more and more companies are considering rest days for their employees. However, this measure also highlights how competition continues among major chains, as some choose not to close.
Ultimately, Target's decision could affect the shopping experience for those who rely on making their purchases on Easter. But, on the other hand, the option to shop online remains available, and the competition from Walmart and other retailers continues to offer alternatives.
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