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Sam's Club listens to its members and removes all this in the United States: official

Sam's Club confirms a significant change that meets their customers' expectations across the country

The decisions made by major retailers can have a direct impact on what we buy and how we do it. However, what's currently happening is that consumers are demanding from large stores what they want to buy. Consumption trends are evolving and retail giants are learning to keep up.

The retail industry has always been in constant change and has adapted to the needs and demands of customers. This is a world where information about products is increasingly accessible. Brands have started to make decisions that respond more directly to what their customers really want.

Star-shaped cookies decorated with red, white, and blue icing with colorful sprinkles in front of a blurred building
Member's Mark brand cookies shaped like stars with natural sprinkles | en.elcierredigital.com, Sam's Club

Sam's Club: Eliminates Artificial and Synthetic Ingredients

The United States Food and Drug Administration required companies to ban certain colorants in foods. In response, Sam's Club committed that by 2025, 100% of their products would be free of these components.

Among the eliminated ingredients are artificial flavors, such as aspartame, high-fructose corn syrup, and several synthetic colorants, like Red No. 40 and Citrus Red No. 2.

According to a statement from the company, Sam's Club has committed to removing all these ingredients from their Member's Mark products by 2025. By mid-2025, 100% of these products are expected to be completely free of the ingredients on the "Made Without" list. This decision is also aligned with FDA regulations.

Member’s Mark Orange Chicken box with highlighted ingredient and nutritional information in front of a store with a blurred blue facade.
There are already many Member's Mark brand products that are free of synthetic colorants | en.elcierredigital.com, Sam's Club

Sam's Club Innovation With Natural Ingredients

Instead of using artificial colorants, Sam's Club has started to highlight innovative products like Member's Mark star-shaped cookies. These cookies are colored red, white, and blue using vegetable juice, spirulina extract, and annatto, completely eliminating synthetic colorants.

This effort to change product formulations and prioritize natural ingredients is also aligned with other brands that have taken similar steps. Sam's Club, like these chains, is taking the lead by offering consumers healthier and more authentic options. Sam's Club knows they must cater to their consumers' preferences.

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