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Walmart sends an urgent message to its members in the United States and it's bad news

Walmart Is Forced to Make an Unexpected and Tough Decision

The new tariffs imposed by Donald Trump's administration are causing significant increases in the prices of common products. Walmart and Target are two of the major chains that have just confirmed the worst forecasts. In fact, it is already known which Walmart products have increased in price, and you won't like it at all.

Walmart Raises Its Prices

The tariffs applied to imported products, especially those coming from China, are causing rapid changes in prices. For example, the Jurassic World T. Rex toy went from $39.92 in April to $55 in May.

Walmart store facade with people entering and exiting.
Walmart must adjust their prices given the current context | Grok

Similarly, the Baby Born doll increased from $34.97 to $49.97. These increases are affecting both Walmart and Target, which are seeing price hikes in many of their items.

Most Affected Products

The products that are increasing in price the most include:

  • Popular toys, such as action figures and dolls.

  • Sports and leisure items, such as fishing reels and balls.

  • Small appliances and electronic products.

  • Seasonal items and products imported from Asia.

These increases are mainly due to the fact that a large portion of the products sold by both chains come from abroad, especially from China.

Walmart and Target Reactions

In response to this situation, the two chains have reacted differently. John David Rainey, Walmart's Chief Financial Officer, has stated that the tariffs are still "too high." He added that consumers should prepare for more price increases. Despite their efforts to keep prices low, Walmart is seeing its profit margins shrink.

Facade of a Walmart Supercenter with a person walking toward the entrance.
Walmart Moves After the Tariff Crisis | Walmart

Meanwhile, Brian Cornell, Target's CEO, stated that the price increase is a "last resort." Cornell has also said that they will look for alternative ways to handle the additional costs. However, he hasn't provided clear details on how they plan to do so.

Walmart Members Will Pay More

Shoppers are beginning to notice a significant hit to their wallets. Essential products such as food, cleaning items, and appliances have experienced increases. This situation could lead consumers to rethink their shopping habits.

Walmart remains the preferred supermarket for many American families. Its focus on low prices and its wide range of products have secured it a large customer base. However, these price increases could affect its competitiveness, especially if consumers look for alternatives.

In Target's case, although prices tend to be higher, many consumers choose it for its shopping experience and the quality of its products. While this type of increase isn't ideal, Target remains a popular option due to its store atmosphere and the exclusive collaborations it offers.

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