Sam's Club confirms a key change in its signature chicken and leaves Costco speechless

The silent war between retail giants has reached a new level. This time, the battlefield isn't electronics or cleaning products, but something much simpler: a rotisserie chicken. It's not just any chicken.

It's the Member's Mark rotisserie chicken, one of the best-selling and most appreciated products by Sam's Club customers. Now, it has become one of the club's strongest cards to set itself apart from its main rival, Costco.

For years, rotisserie chicken has been a symbol of convenience, flavor, and unbeatable price for millions of shoppers. Both Sam's Club and Costco offer it for less than five dollars.

But Sam's Club's latest move has raised the bar even higher. The chain announced the implementation of "Express Delivery" on the same day for this flagship product, promising to deliver it hot to the customer's door in less than three hours.

Sam's Club Beats Costco

The news didn't go unnoticed among loyal customers of both brands. Costco's sales model is still based exclusively on in-store self-service. Meanwhile, Sam's Club has chosen convenience as a key loyalty factor. In times when consumers prioritize saving time as much as saving money, this move represents a competitive advantage that's hard to ignore.

The Member's Mark rotisserie chicken already has a solid base: it keeps a price of $4.98 and now comes in a reusable container, aligned with more responsible consumption trends. In addition, according to Sam's Club's own platform, it has received an average rating of 4.7 stars out of 5 from buyers. Not only for its flavor, but also for its value for money and its versatility in everyday cooking.

The addition of this service isn't limited only to large cities. More than 600 Sam's Club stores already offer the express delivery option through their mobile app. The order is placed in just a few steps and the promise of delivery in less than three hours has even surprised skeptics.

This bold move has forced many analysts to reconsider Costco's apparent historical advantage in fresh products. While both chains have similar low-price policies, Sam's Club is standing out in the digital experience. Walmart's subsidiary wins in logistics speed and in proposals that connect directly with the needs of the modern consumer.

What seems clear is that the competition between these membership clubs is no longer fought only in the aisles of their stores. It's moving to mobile devices, to after-sales service, and now also to the speed with which a chicken can reach the family table.

Sam's Club seems to have found a secret ingredient that has left its competitor speechless. It has understood that sometimes, the difference isn't in the price, but in the complete experience surrounding each product. If that product is the best-selling of the year, even better.