Dark-haired woman with a surprised expression, wearing a pink sweater and long red nails, blurred background — There are nearly two hundred clothing stores that will close throughout the United States | Instagram, Ales Munt, Montaje propio, @Torrid

Camara — There are nearly two hundred clothing stores that will close throughout the United States | Instagram, Ales Munt, Montaje propio, @Torrid

Another popular clothing chain closes in the U.S.: farewell to 200 stores

A major fashion chain is adapting to new times and reducing its physical presence in a strategic shift

11/07/2025 19:02:00h

Angélica Oyarzún

The fashion industry is constantly evolving, especially in recent years, as online shopping has become the most convenient option. As more consumers choose the comfort of shopping from home, brands that have historically relied on physical stores have had to adapt to these new habits.

Brands that once dominated the market with their physical presence are being forced to redefine their strategy. For many of them, the key lies in how to balance their online presence with the in-store shopping experience. This is a challenge even the largest chains are facing.

Fashion collage featuring a floral strappy set with wide-leg pants in wine tones, brown sandals, a black shopping bag with the word Torrid, and a photo of a woman wearing the outfit next to the phrase

Torrid keeps its sales in digital form until today | Instagram, Montaje propio, @Torrid

Torrid closes physical stores in the United States

In response to this trend, Torrid, the well-known plus-size brand, has decided to close up to 180 of its physical stores, representing approximately 30% of its locations. The company has explained that this change is driven by the fact that 70% of its customers prefer to shop online, a figure that highlights the shift in habits among modern consumers.

Torrid's decision to reduce its number of stores hasn't been made lightly. Although the company still has more than 600 stores operating, these closures are a response to the need to optimize costs and profitability. Earlier this year, Torrid closed two stores, now it has decided to take another step, seeking to focus on strengthening its digital presence.

Collage of women modeling casual summer clothing with a central box announcing a promotion called Torrid Cash

The plus-size clothing store is looking for new strategies | Instagram, Montaje propio, @Torrid

Torrid's future: the effects on the plus-size community

The closure of physical stores has caused concern among many customers who rely on Torrid to buy plus-size clothing. Christine Murphy, an advocate for the plus-size clothing industry, mentioned: This reduction limits last-minute shopping options, generating frustration.

However, Torrid remains confident in its strategy. Despite the decrease in locations, the company projects that its digital presence will be essential for continued growth and adaptation. With projected net sales of between $1.03 billion and $1.055 billion for the year, Torrid intends to optimize its operations, making the most of its digital platform.

The trend of closing physical stores to focus on digital is shaping the future of retail in many industries. Torrid continues to bet on online sales, while keeping its commitment to the plus-size community. This change in strategy reflects a future more focused on operational efficiency and sustainable growth through new technologies.

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