Logo El Cierre Digital EN
King Felipe in a suit and red tie in front of the Zarzuela building with two red exclamation marks beside him
PEOPLE

Royal House makes a huge decision about King Felipe: No one will ever forget something like this

What the Royal House has approved regarding King Felipe VI marks a unique moment that will be recorded in history

The Royal Household has taken an important step by allowing King Felipe VI to lead a master class on one of the most iconic works at the Prado Museum. What seemed like a spontaneous and natural gesture on social media was actually a planned and agreed-upon action by the Royal Household. The condition imposed by Zarzuela was that the video wouldn't be broadcast live, but rather recorded with a high level of professionalism.

Felipe VI personally selected the work to be discussed in the video. Velázquez's Las Meninas is an essential symbol of Spanish history and culture. The choice combined artistic and institutional values, reflecting the monarchy's historical presence in art.

King Felipe VI in a dark suit and red tie posing in front of Velázquez’s painting Las Meninas
Felipe VI Next to the Iconic Work "Las Meninas" by Velázquez | Instagram, @museoprado

The Prado Museum promoted this project to celebrate an important milestone on their Instagram account. Since the account started in 2017, they've accumulated more than 87 million views, consolidating their digital influence. For this reason, they considered that for video number 1,000, they should prepare something special.

Felipe VI and the Royal Household: A Turning Point in Institutional Communication

After an informal proposal, the idea reached Zarzuela and several meetings were held to finalize the details. The Royal Household gave their approval, requiring the content to be recorded professionally and to be brief in duration. They sought to balance approachability and solemnity.

The result was a video in which Felipe VI spoke very naturally, without formalities or protocols. Only him, the art, and a camera, in a format that successfully reached a young and diverse audience. The response on social media has been very positive.

Two men and King Felipe VI pose in two different settings in front of Velázquez’s famous painting Las Meninas, separated by a visual torn effect in the center of the image.
King Felipe VI Leads a Digital Masterclass at the Prado Museum | Instagram, @museoprado

In just a few hours, the video received more than 40,000 "likes" and thousands of favorable comments. In a digital environment where criticism is common, the reaction was almost unanimous in praising the initiative. This shows that the Royal Household has managed to adapt to new forms of communication.

The Royal Household Takes a Firm Step Toward the Future With Felipe VI and in Collaboration With the Prado Museum

The Prado Museum and Zarzuela have assessed the impact of the collaboration very positively. Both institutions indicated that they don't rule out repeating this approach in future projects. Institutional communication is changing and the monarchy has taken an important step.

This way, no one will forget this master class by King Felipe VI on Las Meninas. It represented a bridge between history, art, and contemporary digital society. A gesture that marked a turning point in the monarchy's public image.

➡️ People

More posts: