White Castle follows McDonald's lead and makes a key decision in the United States

Fast food chains like McDonald's and White Castle are part of the nightlife culture in the United States. For many, there's nothing like a burger, fries, and soda combo after a long night. When it comes to satisfying late-night cravings, these brands have a lot to say.

McDonald's had already taken a step forward by extending their hours, and now White Castle is deciding to do the same. In a recent announcement, the chain confirmed that 91% of their restaurants serve customers until 1 a.m. or later, and 72% operate 24 hours a day. This is their greatest nighttime coverage since the start of the pandemic in 2020.

White Castle Follows McDonald's Steps and Extends Their Hours

The pandemic forced most restaurants to reduce their hours, closing their doors much earlier than usual. Some locations even shut down permanently, unable to withstand the drop in revenue. This meant the end of classic late-night feasts for many students and overnight workers.

Now, with the situation more stable, major chains are resuming their nighttime routines. McDonald's, for example, has extended their hours in several cities, keeping their doors open past midnight. Following the same path, White Castle is reclaiming their essence as a go-to spot for those who are hungry when most people are already asleep.

"White Castle has always been there for our Cravers (fans of the chain) when they need us most, even after midnight," said Jamie Richardson, the brand's vice president. "Night Castle isn't just a schedule, it's a mindset. Whether it's a weekend outing or a persistent craving, we want to be the place they go for flavor, value, and good memories."

Special Promotions and New Image

To reinforce this new phase, White Castle has launched a creative campaign with the slogan Night Castle, according to The Street. Under this concept, they're offering a line of promotional products like clothing and accessories, available in their online store. The idea is to strengthen the emotional bond with their nighttime customers.

In addition, they've launched promotions aimed at their Craver Nation Rewards loyalty program. Among the offers, the Cheesy Cravings Meal stands out for just $6, which includes four cheese sliders, three cheese sticks, a small portion of fries, and a soda. They're also offering $5 off app orders between 8 p.m. and 5 a.m.

These offers will be available until September 7 at all participating locations in the country. The goal is clear: win back the nighttime crowd and strengthen their image as a chain that never sleeps. With this move, White Castle shows that, just like McDonald's, they know how to adapt to what customers want, even if that means serving when others are resting.