Walmart and Costco in trouble: the chain that is going all out in the United States

Kroger has taken a decisive step to strengthen its position in the competitive U.S. retail market. The chain has announced that it will launch more than 900 new products under its own brands in 2025, to expand its offerings and directly challenge giants like Walmart and Costco. This initiative aims to increase its market share and provide greater diversity to consumers, maintaining quality as its hallmark.

A focus on variety and quality

The expansion of Kroger's catalog will focus on offering products ranging from fresh foods to specialty items, as well as everyday products. With this diversity, the company aims to attract a larger number of customers, seeking to meet the needs of different consumer segments. In a competitive market, offering reliable and affordable products has become a key factor.

Kroger is confident that its own brands, such as Simple Truth and Private Selection, will continue to be a benchmark for quality. The company also emphasizes that, although it will expand its offerings, it doesn't plan to increase prices. With this, Kroger intends to stand out in a saturated market, where trust and quality are essential to retaining customers.

Facing the market giants

Kroger not only seeks to enrich its offerings but also aims to compete more directly with its two main rivals: Walmart and Costco. These two chains have dominated the market with low prices and, in Costco's case, with its wholesale sales model. Meanwhile, Walmart has focused on offering competitive prices and customer convenience.

With this significant expansion of its catalog, Kroger wants to change the rules of the game. The company intends to challenge the leadership of Walmart and Costco with diversified products, without abandoning its focus on quality. Additionally, its private brands will compete directly with the products these two giants offer, providing a more economical and reliable option for consumers.

Technological innovation and physical expansion

Along with increasing its product catalog, Kroger has invested in improving the shopping experience on its digital platforms. The chain has strengthened its online presence, recognizing the importance of e-commerce in the current environment. This action comes at a time when Walmart and Costco are also expanding their digital capabilities, keeping Kroger competitive in that area.

Kroger is also renovating its physical stores, aiming to improve the shopping experience at the point of sale. This reflects an omnichannel strategy, combining the best of traditional commerce with the advantages of digital commerce. This expansion and modernization of its physical establishments are designed to meet the needs of consumers who still prefer the in-person shopping experience.