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Dollar Tree, Walmart or Target: where is it cheaper to shop this June in America

Find out which chain offers the best deals in June and how price gaps are narrowing in the U.S

Major supermarket chains in the United States have been the cornerstone of everyday shopping for millions of Americans for years. Walmart, Target, and Dollar Tree are some of the most well-known names in this sector. With their large stores and products accessible to all types of consumers.

These giants have managed, over time, to establish themselves as reliable options for shoppers seeking a mix of quality and low prices. However, the current market situation is changing, and with it, the competition among these brands. Consumers are increasingly looking for more affordable options without sacrificing quality.

Supermarket aisle with shelves full of products and low price signage
Walmart is among the three seeking strategies to become shoppers' favorites | Google Maps, Walmart

Dollar Tree: The Tight Price Competition

Dollar Tree, known for its focus on low-cost products, has seen its price differences with competitors shrink. According to a study conducted by Loop Capital, the price gap between Dollar Tree, Walmart, and Target has narrowed in recent months. It was revealed that prices for Dollar Tree Plus brand products were on average 12.5% lower than at Walmart and Target.

The total difference in the cost of Dollar Tree's basket has also decreased. The total price of purchases is now 14.2% lower than at other stores, instead of the 18.3% from a few months ago. Although Dollar Tree still leads in terms of low prices, the market is changing and the gaps are slowly narrowing, implying a strategy adjustment by the chain.

A person at the cash register of a Dollar Tree store and the storefront with the green sign.
Dollar Tree is the big surprise so far this year, although it can't be neglected | Google Maps, Montaje propio, Dollar Tree

Target and Walmart: How Are They Responding to This Adjustment?

Walmart and Target keep their dominance in the consumer goods sector. Although price differences have decreased, these chains continue to offer a wide range of products in various categories. Walmart, with its extensive network of stores and competitive prices, and Target, known for its exclusive brand products, are reliable options for those seeking variety and quality.

The competition among these three retail giants is fiercer than ever, which benefits consumers. In 2024, pricing strategies are being adjusted and purchasing decisions will depend on each consumer's priorities: cheaper, more convenient, or a combination of both. With the narrowing of price gaps, the market becomes even more interesting for those looking to save while keeping quality.

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