Costco makes a decision about its prices in the United States: it informs its members

Costco Wholesale has reported its financial results for the third quarter of 2025, which did not meet analysts' expectations. The company reached $61.96 billion in revenue, an 8% increase compared to last year. However, this figure was below the $63.19 billion that was expected.

Despite not reaching the projected targets, it highlighted that its comparable sales were strong. Sales in stores excluding gasoline increased by 8%, surpassing the estimate of 6.96%. The key to this positive performance was Costco's private label, Kirkland Signature, and the increase in consumers' purchases of essential products.

Costco Decides Not to Raise Prices

Costco has assured that it will not raise prices for now. The company mentioned that raising prices would be a "last resort." This stance is different from its competitor, Walmart, which has announced that it will begin to raise prices at the end of this month due to trade tariffs. It has chosen to keep prices stable and not pass the additional cost on to the consumer for now.

Costco Suffers the Impact

The tariffs imposed by the United States government have affected the import cost of products, especially from China. To mitigate this impact, Costco has brought forward some shipments it planned to import this summer. This allows it to reduce the additional costs of the tariffs.

In addition, it has diverted part of its shipments to markets outside the U.S. to reduce the impact of tariffs on its margins. In a call following the results, Costco explained how this strategy has helped protect its margins.

Despite the challenges of tariffs and low consumer sentiment, Costco managed to exceed expectations in comparable sales. Sales in comparable stores, excluding gasoline, increased by 8% in the quarter that ended on May 11. This surpassed analysts' estimate, which predicted an increase of 6.96%.

Kirkland Signature sales were key to this success. The brand remains very popular among consumers due to its quality and competitive price. In addition, the sale of essential products boosted purchases, as consumers continue to stock up on basic goods.

Costco Sets the Future

Costco has not met revenue expectations. However, it remains one of the strongest companies in the retail sector. The company has managed to keep competitive without needing to raise prices, which gives it an advantage over other major competitors, such as Walmart.

The company continues to trust its wholesale shopping model and its brand strength. Low pricing strategies and quality products remain its strong points.

Regarding earnings per share, Costco obtained $4.28 per share, slightly surpassing the estimate of $4.24 per share. The economic environment is not the most favorable. Even so, it remains a popular option for consumers due to its ability to offer low prices and quality products.