It's confirmed: Burger King is already doing it in the United States and says goodbye to McDonald's

Burger King has launched a campaign that's generating a lot of buzz in the United States. The chain has just introduced a special menu inspired by the popular movie "How to Train Your Dragon." This strategy aims to attract families and movie lovers. In addition, it represents a major blow to McDonald's, its historic competitor, known for their collaborations with children's movies.

Since May 27, the themed menu has been available at Burger King locations across the country. The star dish is the "Dragon Flame-Grilled Whopper." It's a burger with the brand's classic flame-grilled flavor, but with a special touch that makes it unique.

Alongside this burger, mozzarella and Calabrian chili fries are offered. This combination gives it a different flavor, a mix of creamy and spicy, that aims to surprise customers. Strawberry lemonade is also included, a refreshing and sweet drink that perfectly complements the meal.

Themed desserts complete the menu, creating an experience that goes beyond flavor. Burger King wants every bite to remind customers of the movie and for the meal to be part of the fun.

The chain has added an element that's sure to delight the youngest customers. The kids' menus now include "How to Train Your Dragon" themed toys. These toys are designed to connect with the story and characters from the movie, increasing children's excitement when visiting Burger King.

Burger King Goes Much Further

The experience doesn't end there. Burger King has launched an interactive game on its mobile app. Customers can play and win prizes related to the promotion.

Among the prizes are gift cards for AMC Theatres, the movie theater chain where the film can be enjoyed. There's also a trip to Universal Orlando Resort, a very popular destination among families.

This initiative not only aims to attract customers, but also to keep them loyal. By offering prizes and fun, Burger King creates a stronger connection with its consumers. This strategy also puts McDonald's on the spot, as they have traditionally led promotions linked to children's movies.

Burger King has shown that it's willing to innovate and compete aggressively in the U.S. market. Betting on such a beloved franchise as "How to Train Your Dragon" is a calculated move to capture the attention of the family audience.

This campaign comes at a time when competition in the fast food sector is more intense than ever. Chains are seeking to differentiate themselves not only with the quality of their food, but with experiences that attract different customer segments.

The combination of themed food, toys, and an interactive game with prizes turns a visit to Burger King into more than just a meal. It's an event that can attract the whole family and generate a greater flow of customers.

Ultimately, Burger King has managed to create a complete and appealing promotion. By integrating the movie, the food, and the prizes, the chain positions itself strongly in a highly competitive market.

This initiative could mark a turning point in how fast food chains design their promotional campaigns. Burger King is betting on offering memorable experiences that go beyond the product.